Our Branding

 

The Great Southern Specialist Centre vision is to attract, increase and support local and visiting medical specialists in one location to provide timely access and a high standard of quality care to patients living in our community.

The brand mark developed for the Great Southern Specialist Centre is a stylised representation of the distinctive Southern Cross flower ( Xanthosia rotundifolia), which is endemic to the Great Southern region of Western Australia.

The unique cruciform shape of the flower subtly alludes to the cross symbol traditionally associated with medical services and health care, whilst the four arms of the cross with smaller floral shapes contained within reflect the varied specialist medical services that will come together in one place to serve and care for our local community.